Our unique dolls house was designed in collaboration with Jack Hemingway from Hemmingway Design to raise money towards disabled childrens charity KIDZ. Along with a 20-strong team of UK Architects and Designers including Zaha Hadid, Rogers, Stirk, Harbour + Partners, David Adjaye and MAKE, GHA were invited to design a dolls' house that incorporated design features with childrens disabilites in mind. The finished designs went to auction in November 2013 at Bonhams Auction House in London. The project was devised by the creative developer, Cathedral Group, as part of a plan to raise 100,000 pounds for disabled children's charity KIDS.
The concept for our doll's house called 'Jack in the box', derives from our belief that a doll's house is a platform to engage, igniting imagination so that a child can escape from the everyday's of reality into his or her own sanctuary.
Jack in the box is not a regular dolls house. At the push of a button a hidden inflatable structure inside the conformist box begins to fill with air powered by an integrated fan. In a sequence of events the doll's house roof opens and the walls collapse to allow the organic structure to grow out of the box. The inflatable den has an organic architectural shape and provides a soft-play environment, which is a blank canvas for imagination.
'super-innovative' - Livingetc magazine.