A Dolls House Launch at London Design Festival
Last night our dolls' house was unveiled to the public at the new W1 Domus as part of London Design Festival.
Our unique dolls' house was designed in collaboration with Jack Hemingway (Hemingway Design) and named ‘super-innovative’ by Livingetc magazine.
We are one of the 20-strong team of UK Architects and Designers which include Zaha Hadid, Rogers, Stirk, Harbour + Partners, David Adjaye, MAKE, invited to design a dolls’ house that will be auctioned at Bonhams on 11th November. The project was devised by the creative developer, Cathedral Group, as part of a plan to raise £100,000 for disabled children’s charity KIDS. See ‘A Dolls’ House’ website.
The concept for our dolls’ house called ‘Jack in the box’, derives from our belief that a dolls’ house is a platform to engage, igniting imagination so that a child can escape from the everyday of reality into his or her own sanctuary.
Jack in the box is not a regular dolls' house. At the push of a button a hidden inflatable structure inside the conformist box begins to fill with air powered by an integrated fan. In a sequence of events the dolls’ house roof opens and the walls collapse to allow the organic structure to grow out of the box. The inflatable den has an organic architectural shape and provides a soft-play environment, which is a blank canvas for imagination.
The dolls' houses are now live for bidding, so please support us here.
Special thanks to Jack Hemingway, Jem Talbot (Last left productions), Dave Smith (Absolute Post), Surface View, Ingenious Inflatables and SurfaceView. Not forgetting our very own Hollaway actresses Freya and Milly.
Published on 19 September 2013