Elwick Place - Under Construction

Guy Hollaway Architects are pleased to announced that construction work at Elwick Place, in Ashford, has now started.

Working alongside our client, leading developers Stanhope PLC, and Lendlease who are the main contractor for the site, planning permission for the £75m high quality investment for Ashford city centre was granted in December 2015. The transformation of the derelict former old cattle market into a leisure-led mixed use scheme proposes to house a 1,000-seat, six screen cinema, 7 restaurant units on ground floor, a new meeting and events space at Elwick Square, a 58 room hotel and new homes. The scheme will benefit from a surface car park of 282 spaces, in addition to the existing 600 space multi-storey car park adjacent to the site.

Stanhope Plc development director Gary Bourne said:

‘Elwick Place will be a real asset to Ashford, which will significantly enrich the offer of the town centre, particularly in the evening. Picturehouse and the newly announced Travelodge will also attract many new visitors and enhance the town’s tourist appeal. We are very excited to have reached this landmark moment and are now all systems go to provide a wonderful new leisure quarter for the town centre, that we hope will be enjoyed by residents and visitors for decades to come’’

Set around a new square Elwick Place aims to create a sense of place. The formation of an attractive walk way into the town centre passing the open square of the commercial quarter will bring vitality to the town during the day and the evening; creating a clear landmark destination for Ashford town centre. The new square hopes to house events and pop up markets creating an exciting location to live, work and socialise.

The main cinema building is proposed to be clad in gold coloured, anodised aluminium mesh, shaped to wrap up the building from the first floor, and also shaped in sections to curve around the cinema building. The material will appear opaque during the day, and as evening draws in and the light drops, the material will allow projections to be seen to the back drop of the black composite board cladding mesh.

Plans also include provisions for artwork by local artists and the general public, picking up on the motif of the frame, taking the screen from the cinemas out into the whole development. The old historic market gates will be incorporated into the landscaping to reflect a part of the town’s history creating a meeting point for visitors.

The granting of planning approval for Elwick Place alongside proposals for the regeneration of Victoria Way, both designed by GHA, and the construction of Ashford College, are good indications of the progress which is being made as part of a wider set of plans to see a renaissance of the town centre, which will benefit the whole borough and the town’s future prosperity. This dynamic, new, main business hub will stimulate major investment opportunities and create several hundred jobs.

Published on 18 August 2017