U and I commission GHA for the regeneration of Victoria Way

The new development at Victoria Way offers the opportunity to deliver a high-quality mixed-use scheme that will accommodate 225 homes, a 120 bed hotel, a foodstore, a state-of-the-art brewery and visitor attraction, and flexible office/retail floorspace at the heart of Ashford.

Excitingly, Victoria Way will become home to the new bespoke Curious Brewery which is set to take over production of Chapel Down’s gold star Curious Brew products, putting Ashford on the map. The manufacturing process will take place at ground level within a double height space, whilst a 100 cover restaurant will be located at first floor overlooking the brewing floor below via glazed screens. GHA have designed a curious building for a curious beer, ‘curiosity’ is reinforced through use of a perforated corten steel wall, which wraps around the boundary of the building, allowing a glimpse of the brewery behind, whilst tensile wires with hops add visual interest to the front façade.

With its strategic location near the Ashford International Station and McArthur Glen Designer Outlet, the proposed 120 mid-range room hotel will help to facilitate the regeneration of Ashford. The hotel will support the many thousands of people already visiting the Ashford Designer Outlet, which is currently being extended, alongside in excess of 3000 additional visitors generated by the Brewery.

Arranged in a ‘U’ shape around a central landscape space, the scheme also boasts 225 residential units, comprising of 200 PRS and 25 residential units sitting above a commercial unit. Situated adjacent to Ashford International Station these private rented flats have excellent connections to London, with just a 5 minute walk to Ashford International and 37 minute commute to King’s Cross St Pancras on HS1. Most Apartments face South with private balconies looking over a landscaped square and the River Stour with easy access to Victoria Park and the Town Centre.

Published on 18 March 2016

01 External view of Curious Brewery
02 External view of Curious Brewery
03 Night time view of Curious Brewery
04 External view of Hotel
05 External view of residential
06 Aerial view of residential